InnovationCreation

I am working on some "social networks" projects and "viral" like projects. I quoted these words because what I am really working on is getting people together around a specific idea/product and keeping them engaged over time. Some of what I am working on is old fashioned marketing and PR linked with newer tools to spread the word quicker and get some sense of how the word spreads.


Check out Forward Track & HBR Idea Cast podast w/ Duncan Watts about viral marketing.

Labels: idea virus, innovation, marketing, viral