Shelfari, quick example of Open Social use
I normally an not one to jump into new technology right away but in this case this is very relevant to what I am trying to do: build community in a very niche area. So I tested out one example of Google's Open Social framework, Shelfari. The app is basic, it allows me to find my favorite books and share those titles / covers through as many social network sites as I want.
Smartly, Shelfari also has a Facebook widget that taps into my Shelfari data. This means I do not have to use just Facebook to update my book list and my list, even when updated in Facebook, is shared out to the other social network sites I choose.
A good quick brief on Open Social and its implications can be heard on Chris Penn's and John Wall's Marketing Over Coffee podcast, episode from 8 Nov 2007.