Take action , on the spot!
During Gnomedex 2007, Justin, from Justin TV, was calm but he did show a bit of quick on the spot thinking with respect to advertising. After Justin talked about how he got to this point in time and the tech equipment origins, he sat for a bit and then asked if anyone was interested in having their logo/company name on his hat. He proceeded to auction the bit of white space starting at $5. How he handled that was a great bit of self promotion and hucspaugh (sp? bold, direct, brave, daring). The bid finally ended at $750 and Justin committing to wearing the hat with the ad for the rest of the month. Amazing.
b5media won the auction...
Labels: gnomedex, innovation, marketing, thinking, tv
Comments