Innovation365 Innovative... Is it?

Today's innovation comes from Sony to announce US e-book reader.

What is innovative? Actually, the innovative part is the E-ink used in the reader (see the video on How It Works page). The display technology will be everywhere in a few years (food safety indicators, pill bottles, on wrap around dash boards!).

The reader itself? Ho Hum. This e-book reader thing has been going on for years and has not yet taken off. It is very close to having a solution to a problem no one yet has.


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