Ready to travel to market your idea or product?
Starting today Scott McCloud and his family are making a tour of all 50 US states plus a few other countries (Canada/Mexico) to promote his new book Making Comics. This is a fully captured experience to promote the book: The official tour blog, the podcast, and the live visits to give talks and seminars.
Can you think of ways to really create the experience about your product that goes beyond the traditional marketing and promotional assumptions of your product or service?
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