Innovation Tools: The experience map.

Today's tool is "How to Find Buried Treasure Using Experience Maps" from Conifer Research. The tool is the experience map model: Entice, Enter, Engage , Exit, and Extend. The experience map is a model of how people experience a product, service, environment, or computer system. Like a good highway map,it organizes and abstracts complex reality to focus us on the important bits.

This is a great tool to run with a group of 15 to 25 to generate idea extensions. As the experience map is being drawn and explored, think about the question "Wouldn't it be great if ..."? and capture those thoughts. Don't evaluate the captures, just capture and move on. After each person is finished there will be a wall full of those "Wouldn't it be great if ..." captures that can be used as input to creating new ideas.


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