Make a decision
It is way better to get a "Yes" or a "No" from a client or customer than it is to get a maybe. I personally have been on both sides of this and understand the issue of making a decision and trying to avoid risk.
In my current roll I am helping bring new ways to make information sharable and available via podcasts (SwineCast being an example). This is a "new" way to share stories; "new" in the sense that technology (sharing of content via RSS feeds, time shifted conversations via podcasts) is making it easier to produce a show and share it widely.
So when I heard (I use Audible to listen to books) this bit from Seth Godin's Small is the New Big about getting people to say yes or no, not maybe, I was all behind what he shared. It is better to get a yes or a no than a maybe. Think about those times when you suggested an idea and a "decision" maker said "maybe". Think about those times when you asked someone out and they responded with a "maybe" answer ("I'm busy this week" or "I have a lot of things to do").
Here is the short clip (about 10 min) from Small is the New Big that talks about one of Seth's sales people working to get a senior leader to step forward and make a decision.
So step up, be bold, get out there, make a decision!
Double click Play button below to listen to audio on line.
To download an MP3 version to your desktop, right click on link below and save to your local computer.
Short Seth Godin: "Small is the New Big" audio clip.
Labels: marketing, risk, startup