Does individual 'brilliance' belong on Innovation Matrix?

PopSci's Third Annual Brilliant 10

PopSci's Third Annual Brilliant 10

Brainy, offbeat, audacious: Meet the new generation of scientific innovators, and be awed.

Popular Science magazine just published their Third Annual Brilliant 10. In it are 10 people doing very interesting and amazing things. How does brilliance translate to innovation? How does it become part of the Innovation Matrix? Should it?

Side note: each person has their own icon that depicts their subject area. Very cool way of catching the readers attention.

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