InnovationCreation

What do you think about challenging assumptions as a way to get your brain to turn left and create new alternatives to products and services? Here is the challenge:

What assumptions do you have about your company, or your company's products and services? OK, don't want to poke at your stuff? Think about other people's products and services!

Here is a quick assist to jump the thinking: Think about all the things you assume about gas cans, those red (now there is an assumption!) things you use to fill up your mower, and in emergencies, your car. Write down as many assumptions as you can about those gas cans ... Then (only after your list is done) take a look at this Kevin Kelly Cool Tools web page.

Now think about your products/services OR other people's products / services.

• Pick one (your company, or one of your company's products or services) and write down as many assumptions as you can about it.
• Look at your list and think about the results, actions, or changes that could be taken if one of those assumptions were removed.

I am interested in what you discover while thinking about this. Post your chosen product/service and the assumptions you listed as a comment.

Labels: assumption, brain, creativity, innovation tool, thinking